The Ask
Samsung sought to elevate its Developer Conference (SDC) by increasing event registration, generating buzz, and building a lasting digital footprint. The goal was clear: engage the developer audience far beyond the event itself—before, during, and long after the conference wrapped.
The Approach
The strategy focused on a three-phase approach: pre-event awareness and registration, on-site amplification, and post-event engagement to keep the momentum going. This comprehensive event marketing plan was rooted in extensive audience research, allowing for highly targeted, personalized content delivery across multiple channels and platforms.
Scope
Digital / Marketing Strategy
Technical Strategy
Content Development
Website Development
Registration Configuration
Mobile App Configuration
Attendee Tracking / NFC Integration
